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Concept project, not client work
Packaging and campaign
Campaign concept 01
Packaging and a launch campaign concept for a small-batch coffee roaster.
A new coffee roaster wants packaging that stands out on a busy café counter, plus a simple campaign to launch a seasonal blend.
A circular stamp works on cups, bags and labels in a single ink colour. Tomato red and kraft give the range warmth, while bold type carries the campaign line on posters.
Project imagery
Kraft bag print
Launch poster
Labels for three roasts
What was created
Stamp logo
Cup and bag applications
Labels for three roasts
Launch poster
Outcome
This is a concept project, not client work, so there are no results to report. It demonstrates how one simple mark can carry a whole packaging range and campaign.