Back to Work
Concept project, not client work
Brand identity
Brand concept 01
A calm, warm identity concept for a neighbourhood physiotherapy clinic.
Imagine a small physiotherapy clinic that wants to feel welcoming rather than clinical. This concept explores an identity that is friendly, grounded and simple to use across print and signage.
A rounded plover mark hints at movement and balance. Eucalypt green and clay keep the palette earthy, Fraunces brings warmth to headings, and Inter keeps timetables and forms easy to read.
Project imagery
Business card and appointment card
Letterhead
Logo lockups across the palette
What was created
Logo and monogram
Colour palette and type pairing
Business and appointment cards
Letterhead
Pattern tiles
Outcome
This is a concept project, not client work, so there are no results to report. It demonstrates how a small clinic identity can stay consistent from appointment cards to letterhead.